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Rick Morgan
Mr. Richard Morgan has over 30 years of management, planning, program design, implementation and marketing experience in the energy field. As president of Morgan Marketing Partners, established in 1995, he helps utilities and energy organizations throughout the U.S. with their marketing and program design challenges. Services provided include program design, cost effectiveness modeling (using DSMore), strategic marketing consulting, reengineering and redesign of existing programs, expert testimony, implementation/operations assistance, new product and service development, management assistance, evaluation/assessments of existing programs, and development of energy efficiency plans to increase and improve program results. His clients vary from some of the largest leading utilities and energy companies/organizations in the country to some small Municipal utilities including Duke Energy, California Public Utility Commission, Detroit Edison, Energy Trust of Oregon, PSE&G, Northeast Utilities, Kansas City Power & Light, Jackson EMC, Rochester Public Utilities, MidAmerican Energy, Hawaii Electric, Missouri River Energy Services, Northwest Energy Efficiency Alliance, the State of Indiana and Wisconsin Focus on Energy administered by Wisconsin Energy Conservation Corporation. Mr. Morgan also has helped various non-energy companies with their marketing planning including Honeywell and Mitsubishi.
Prior to starting his own company, Mr. Morgan spent four years as a manager and consultant with A&C Enercom, a leading energy services and consulting company. He was also Marketing Manager for EWI Engineering, a 100 person engineering consulting firm.
Before joining EWI Engineering, Mr. Morgan spent over 11 years with Wisconsin Power & Light Company in their marketing department. He held numerous positions managing many different services including residential services, commercial and industrial gas services, demand-side management programs, low-income programs, and marketing/sales initiatives. Within h is various positions his responsibilities have included program planning, evaluation oversight, new product/service development, program design, market research, advertising/promotion planning, implementation and operations management, budgeting, tracking, training, government interface, sales, field customer service support, quality control, and business center operations. Prior to the utility, Mr. Morgan worked for the Oregon Department of Energy and the Western SUN, a federally funded regional solar center.
Mr. Morgan holds a B.S. in Resource Management from Ohio State University, School of Natural Resources. He is the Past President of the American Marketing Association, Madison Chapter, and a past Board Member and VP Business Development for the Association of Energy Services Professionals. Mr. Morgan has published many articles on energy and marketing.
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